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New BASF Website Goes Live

Offers simplified navigation, more languages, improved service

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Visitors to  basf.com now have improved access to all information about BASF. The simplified navigation delivers intuitive and quick guidance. Based on the responsive design method, the website adapts automatically to the display size of the device being used. BASF’s global website is now available in four languages: German, English, Chinese and Portuguese.   “With our new website we offer customers, investors, journalists and job applicants even better service,” said Elisabeth Schick, senior ...

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